Can Influencer Marketing Really Motivate Purchases? (Study)
Read time: 1.5 mins
A new study has shown celebrity influencers might not be the best influencer marketing solution. Micro influencers have 22.2 more conversations about purchasing decisions each week than regular consumers. Importantly, 82% of consumers said that they were highly likely to follow a recommendation made by a micro-influencer.
Your Survival Depends On Customer Experience Feedback (Here’s How To Get The Right Kind)
Read Time: 8 mins
Micah Solomon, Forbes contributor and customer experience expert talks ambitious, but ideal customer experience strategies. He recommends considering all customer feedback inputs before extracting what’s important. Essentially the key to improving your customer experiences is knowing “What are the differences that are making the difference?”
What innovation really means in customer experience
Read time: 3.5 mins
See what three brand Customer Experience leaders have to say about what it really takes to use innovation to improve customer experience.
