The Pirate Metric Funnel is an internationally recognised 5-step framework for business growth. It was created by Global Accelerator 500 Startups and whilst they have been in hot water recently, it’s one of the things they got right.
As data driven entrepreneurs we are trained to seek greater insight through actual behaviour.
Past sales behaviour is our best data point for forecasting next financial year's profit. Past conversion behaviour helps us predict a new marketing campaign's ability to capture leads...and so on.
So why don't we apply this same approach to capital raising?
After going through two rounds of funding for Recomazing I found most information focused on generic advice rather than prior behaviour.
With this in mind we asked Australia's leading investors* to answer the same questions on their most recent investment. The result is a collective insight based on past behaviour to help you get investor ready.
NB if you're an investor that would like to contribute please reach out and we'll add you.
First, we'll kick off with a brief summary of the insights...
When I first quit my job to start Recomazing I had absolutely no idea about the world of capital raising. I found the entire process incredibly overwhelming. Around every corner lingered a new term I had never heard of before...'Term Sheets', 'Pre-Money Value', 'Equity Splits', 'Series A'…it was like learning a new language!
Last week we launched a three-part series on growth hacking with one of our favourite guests, Dan Siepen, organiser of Growth Hackers Sydney and Co-founder of Coder Factory Academy.
In part 1, Dan took us through his top 5 growth hacking trends for 2017, which provided some insightful tips on driving growth for your business.
This week, Dan shares four new growth hacks to boost your startup this year.
Over the next few weeks, we'll be bringing you a three-part series of helpful growth hacking articles from Dan Siepen, organiser of Growth Hackers Sydney and Co-founder of Coder Factory Academy. A tech entrepreneur at heart, Dan's core skills set is growth marketing & UX/UI. He believes in always providing more value to the Australian startup ecosystem than in return.
We're super excited to have Dan feature on the blog and appreciate him taking the time out to share his growth hacking tips with our community. What a legend!
To kick things off, Dan shares his pick of growth hacking trends and tips for 2017.
Take it away Dan!
When it comes to public relations (PR) many startup founders struggle to understand what it is and if it is something they should be investing time and money in. As a former PR consultant who has worked for both global and boutique firms, I’ve seen this first hand when I joined Recomazing, working out of Fishburners - Australia’s largest tech startup space.
The team here at Recomazing are huge fans of getting shit done. So when we came across the Atlassian Team Playbook via a recent blog post we were hooked. Andre, a Senior Dev Manager at Atlassian, was kind enough to sit down with us and share some top tips for anyone interested in running a world-class agile team.